BTEC HND in Business Marketing

Specialist Units for Business Marketing

Unit 17: Marketing Intelligence

Upon completion of this unit, students will:

  1. Understand buyer behaviour and the purchase decision-making process
  2. Be able to use marketing research techniques
  3. Be able to assess market size and future demand
  4. Be able to measure customer satisfaction.

 

Unit 18: Advertising and Promotion in Business

Upon completion of this unit, students will:

  1. Understand the scope of marketing communications
  2. Understand the role and importance of advertising
  3. Understand below-the-line techniques and how they are used
  4. Be able to plan integrated promotional strategies.

 

Unit 19: Marketing Planning

Upon completion of this unit, students will:

  1. Be able to compile marketing audits
  2. Understand the main barriers to marketing planning
  3. Be able to formulate a marketing plan for a product or service
  4. Understand ethical issues in marketing.

 

Unit 20: Sales Planning and Operations

Upon completion of this unit, students will:

  1. Understand the role of personal selling within the overall marketing strategy
  2. Be able to apply the principles of the selling process to a product or service
  3. Understand the role and objectives of sales management
  4. Be able to plan sales activity for a product or service.

 

Unit 14: Working with and Leading People

Upon completion of this unit, students will:

  1. Be able to use recruitment, selection and retention procedures
  2. Understand the styles and impact of leadership
  3. Be able to work effectively in a team
  4. Be able to assess the work and development needs of individuals.

 

Unit 16: Managing Communications, Knowledge and Information

Upon completion of this unit, students will:

  1. Understand how to assess information and knowledge needs
  2. Be able to create strategies to increase personal networking to widen involvement in the decision-making process
  3. Be able to develop communication processes
  4. Be able to improve systems relating to information and knowledge.

 

Unit 13: Personal and Professional Development

Upon completion of this unit, students will:

  1. Understand how self-managed learning can enhance lifelong development
  2. Be able to take responsibility for own personal and professional development
  3. Be able to implement and continually review own personal and professional development plan
  4. Be able to demonstrate acquired interpersonal and transferable skills.

 

Unit 41: Contemporary Issues in Marketing Management

Upon completion of this unit, students will:

  1. Understand the importance of relationship marketing in a  contemporary business context
  2. Understand the role of marketing in non-traditional contexts
  3. Understand the importance of applying the extended marketing mix in the service sector
  4. Understand the reasons for the increasing emphasis on ethics and social responsibility in marketing.