Mandatory Core Units

Unit 1: Business Environment

Upon completion of this unit, students will:

      1. Understand the organisational purposes of businesses
      2. Understand the nature of the national environment in which businesses operate
      3. Understand the behaviour of organisations in their market environment
      4. Be able to assess the significance of the global factors that shape national business activities.

Unit 2: Managing Financial Resources and Decisions

Upon completion of this unit, students will:

      1. Understand the sources of finance available to a business
      2. Understand the implications of finance as a resource within a business
      3. Be able to make financial decisions based on financial information
      4. Be able to evaluate the financial performance of a business.

Unit 3: Organisations and Behaviour

Upon completion of this unit, students will:

      1. Understand the relationship between organisational structure and culture
      2. Understand different approaches to management and leadership
      3. Understand ways of using motivational theories in organisations
      4. Understand mechanisms for developing effective teamwork in organisations.

Unit 4: Marketing Principles

Upon completion of this unit, students will:

       1. Understand the concept and process of marketing
       2. Be able to use the concepts of segmentation, targeting and positioning
       3. Understand the individual elements of the extended marketing mix
       4. Be able to use the marketing mix in different contexts.