UIC Business College Coffelicious Visit to Kaffein

Tuesday, 29 October 2011, UIC Business students visit Kaffein Coffee Shop, the new "IT" coffee shop in J town on an assignment project.

The UIC business marketing students started off the week with a coffelicious Monday by visiting Kaffein Coffee Shop at fX lifestyle X'ntre as part of academic activities of UIC Business. Hester Pamela, Marketing Communication Manager of Kaffein Coffee Shop welcomed the UIC Business students to their coffee shop and provided diverse information on the marketing concepts implemented by the café. He also detailed a project brief for UIC Business students. The students were asked to explore and develop a range of innovative integrated marketing strategies for the café as part of their assignment. The UIC Business academic team member believes that this ‘real life project’ will equip the graduates with further skills to face their future working environment with increased confidence.