Brief Description of Specialist Units

1. Image Manipulation Applications

The aim of this unit is for students to capture, digitise, manipulate and create images to produce high quality graphics and interfaces for use in multimedia applications, video, animations and internet applications. Students will also review the work of digital artists.

2. Visual Communication

The aim of this unit is to explore meanings, messages and information that are communicated in design work. Students will explore professionals’ work to develop understanding of how they use visual language to communicate with an intended audience, purchaser or user. Students will apply their skill and understanding of visual language to create effective work.

3. Editorial Design

This unit will give students more experience in applying the fundamental principles of handling text material, using traditional skills to complement and inform digital editorial design. An exploration of ideas in structuring and presenting text material and imagery will enable students to produce solutions that communicate effectively in a variety of editorial design contexts.

4. Corporate Identity

In this unit, students apply design to corporate identity through an understanding of the historical origins, philosophy and contexts in which corporate identity has evolved. Students will also gain practical experience in developing and applying creative and effective solutions through logotypes, symbols and styles of presenting a corporate message.

5. Packaging

In this unit, students examine packaging as a starting point for gaining knowledge and confidence in producing new and radical packaging solutions. Consideration of practical, cosmetic and environmental issues will be combined with awareness of the needs of current technology in packaging manufacturing and a creative and practical exploration of materials and processes.