BTEC HND Graphic Design in Advertising

Students who choose to study Graphic Design in Advertising will learn how to communicate messages and ideas creatively in various forms of media presentation. Students are guided to develop ideas into strong concepts for internet, print and television advertisements, corporate logos, and product packaging. To obtain a BTEC HND in Graphic Design in Advertising, students in this major will study the following units:

7 Core Units

Computer Applications in Art & Design
Historical and Contextual Referencing
Ideas Generation
Drawing Techniques and Approaches
Critical Study
Ideas in Context
Professional Studies

5 Specialised Units

Image Manipulation Applications
Visual Communication
Editorial Design
Corporate Identity
Packaging

4 Pathway Units

Copywriting for Advertising
Products, Marketing and Advertising Media
Advertising Campaign
Art Direction for Advertising

Career Opportunities:

Graphic Designer
Art Director
Creative Director
Visualizer
Digital Imaging/Retoucher
Packaging designer
Desktop publisher
Editorial designer
Branding and Identity designer
Brand strategist
In-house graphic designer