BTEC HND Graphic Design with electives in:
Advertising | Multimedia | Typography
BTEC HND Graphic Design in Advertising
Students who choose to study Graphic Design in Advertising will learn how to communicate messages and ideas creatively in various forms of media presentation. Students are guided to develop ideas into strong concepts for internet, print and television advertisements, corporate logos, and product packaging. To obtain a BTEC HND in Graphic Design in Advertising, students in this major will study the following units:
7 Core Units
- Computer Applications in Art & Design
- Historical and Contextual Referencing
- Ideas Generation
- Drawing Techniques and Approaches
- Critical Study
- Ideas in Context
- Professional Studies
5 Specialised Units
- Image Manipulation Applications
- Visual Communication
- Editorial Design
- Corporate Identity
- Packaging
4 Pathway Units
- Copywriting for Advertising
- Products, Marketing and Advertising Media
- Advertising Campaign
- Art Direction for Advertising
Career Opportunities:
- Graphic Designer
- Art Director
- Creative Director
- Visualizer
- Digital Imaging/Retoucher
- Packaging designer
- Desktop publisher
- Editorial designer
- Branding and Identity designer
- Brand strategist
- In-house graphic designer
BTEC HND Graphic Design in Multimedia
Students interested in studying Graphic Design in Multimedia will learn how to create and develop conceptual ideas and creatively present them using motion application software. Students in the Multimedia Program will produce various works in digital imaging, sound and animation. To obtain a BTEC HND in Graphic Design in Advertising, students in this major will study the following units:
7 Core Units
- Computer Applications in Art & Design
- Historical and Contextual Referencing
- Ideas Generation
- Drawing Techniques and Approaches
- Critical Study
- Ideas in Context
- Professional Studies
5 Specialised Units
- Image Manipulation Applications
- Visual Communication
- Editorial Design
- Corporate Identity
- Packaging
4 Pathway Units
- Multimedia Web Authoring
- Multimedia Design and Authoring
- Developing Personal Styles
- Animation Techniques
Career Opportunities:
- Visualizer
- Digital Imaging/Retoucher
- Animator
- Broadcasting Design
- Multimedia designer
- Web/Interactive designer
- Game designer
- Visual designer
- Motion graphics designer
- Graphic designer
- Producer
- Art director
BTEC HND Graphic Design in Typography
Student who choose to study Graphic Design in Typography will learn about the use and manipulation of arranging type in visual communications. Students are lead to explore both historical and contemporary uses of typography as a means of communication. Type design, fonts, colour, sizes, shapes are explored to equip the student as a visual communicator.
Career Opportunities
- Typographer/Typographic Designer
- Graphic Designer
- Art Director
- Creative Director
- Desktop Publisher
- Editorial Designer
- Branding and Identity Designer
- In-House Graphic Designer
- Visualizer
- Digital imaging/Retoucher